Reclaiming failure is about owning failure – making failure work for us instead of being something to fear or avoid. By understanding how failure works, and talking through tactics for changing our relationship with failure, we can learn faster, grow more, and achieve things we might not have even attempted before.
Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
— Richard Branson
Reclaiming Failure 